Marketing the Apple Brand E

Executive Summary The use of the internet in marketing goods and services is known as e-marketing. Its proliferation can be attributed to the technological advancement in the modern world. As the digital era conquers humanity and with the rapidly changing advances in information and technology, marketers and advertisers gradually shift strategies in brand promotion and awareness to be in line with such modernization.Advertising We will write a custom research paper sample on Marketing the Apple Brand: E-Marketing specifically for you for only $16.05 $11/page Learn More Apple Inc., further enhances their brand by injecting e-marketing as part of their corporate marketing methods in promoting brand awareness, introducing new products and drawing in more customers as part of the Apple user clan. Though in the past the company adopted traditional marketing strategies in creating pull in the market, the company position itself as one of the leaders in the con sumer electronics and mobile devices industry, it has adopted e-marketing strategies such as the use of online advertisements to endorse new products and services, announce promotions and the company has developed an online Apple store which enables customers to purchase goods and services without the hassle of visiting the nearest Apple store or lining up, products are delivered to the users’ doorsteps in a matter of days. Apple Inc.’s has been popular in terms of its advertising campaigns such as the 1984 Super Bowl Commercial, the 1990s Think Different campaign and the 2000s iPhod people campaign (Apple’s Brand Strategy, n. p.). In the past decades the company’s style of marketing can be seen prominently on their buying of print ads and TV commercials but gradually as the turn of the 21st century dawned, Apple Inc. has been using the internet as part of its marketing campaigns. In the â€Å"Switch† campaign of 2001, Apple used traditional TV and print ads in the campaign but decided to add the usage of the internet by directing users to a website where Mac myths were dispelled (Apple, Google tops in loyalty survey, n. p.). Introduction The turn of the 21st century has given rise to the popularity of the internet where information can be transmitted wirelessly through the World Wide Web. The information age has changed the way people think and behave altering the attitude of the market in consuming products and services. On the business side, marketers and advertisers of corporations and enterprises have slowly adjusted to the digital era by using the internet to their advantages. E-marketing is the process of promoting a brand’s products and services over the internet.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is also known and referred to as internet marketing, digital marketing, web marketing, online mar keting or search marketing (Internet Marketing – How, When, Where, n. p.)The concept of e-marketing has a broad scope for it does not only include the act of marketing on the internet, but marketing through emails and wireless media can also be considered as part of its category (Gupta, n. p.). According to Jaakko Sinisalo et al. (772), electronic customer relationship management (ECRM) and digital customer data are also considered part of the e-marketing scope. In his article â€Å"Internet Marketing: A Practical Approach†, Alan Charlesworth (49) mentioned that e-marketing unifies the technical and creative features of the internet. Apple Inc., being a leading brand in the consumer electronics and mobile technology industry, will be the subject of this study where the company’s marketing strategies, especially those involving the internet, will be examined. Types of the internet marketing, such as Pay Per Click/ Impression (PPC/I), Search Engine Optimization (S EO) and Social Media Marketing (SMM) will be discussed in their relation to Apple’s marketing methods and implementations. Also several business models such as one-to one approach, appeal to specific interests, niche marketing and geo-targeting will be tackled in order to have a clear understanding on how the company plans and implements marketing and advertising methods in promoting the Apple brand together with its products and services. In addition, brief discussions with related models of e-commerce, lead based websites, affiliate marketing and local internet marketing will further be examined to see the whole picture of how Apple Inc. markets sell their goods and services and analyze the behavior of customers’ in their patronization and loyalty on the brand. Company’s Profile Apple Inc. is one of the leading technological American multinational companies founded by three college drop outs in summer of 1976. The company was formerly known as Apple Computer I nc. It designs and markets personal computers, consumer electronics and software with its popular product lines include the Macintosh personal computers, MP3 players called the iPod, iPhone mobile phone device and its recently launched tablet line, iPad. According to the information provided in the article â€Å"Apple Retail Store-Store List† (n. p.), Apple Inc. software line includes the Mac OS X for personal computers’ operating systems, iTunes which is a media browser that enables users to download, listen and transfer music files, iLife suite for multimedia and creative works, iWork is suited for office work functions.Advertising We will write a custom research paper sample on Marketing the Apple Brand: E-Marketing specifically for you for only $16.05 $11/page Learn More Aperture for professional photographers who wish to edit and manipulate their photos, Final Cut Studio suites to people who are involved in the professional audio and film industry, Logic Studio is suited for music production enthusiasts, the Safari web browser for surfing experience and iOS as the iPhone’s operating system. Apple Inc. operates over 357 retail stores worldwide as of October 2011 in 10 countries (Apple Retail Store-Store List, n.p.). The company has also developed an online store where products and services can be bought at the convenience of the customers (Apple Retail Store-Store List, n. p.). In September 2011, Poornima Gupta and Rodrigo Campos cited that Apple Inc. has become the largest publicly traded company in the world by market capitalization (Gupta, n. p.). Its market value as of August 9, 2011 is $341.5 billion (Gupta, n. p.). Apple Inc. was founded in April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company’s headquarters is based on Cupertino, California. It was incorporated on January 3, 1977. On January 9, 2007 (US SEC), after 30 years of being known as Apple Computer Inc. the company decided to remove â€Å"Computer† to be in line with the company’s expansion strategy in the electronics market in addition to its primary focus on the personal computers industry (Markoff, n. p.). According to the United States Security and Exchange commission, â€Å"As of September 25, 2010, the Company had approximately 46,600 full-time equivalent employees and an additional 2,800 full-time equivalent temporary employees and contractors and annual sales worldwide is $65.23 billion† (US SEC). Over the years, Apple has developed an exceptional reputation in the consumer electronics and mobile technology industry due to its broad artistic design philosophy and unique advertising campaigns (Apple Store, n. p.). The company has established a devoted and loyal customer base, especially in the United States which patronizes the company and its brand (Markoff, n. p.). Among the numerous achievements of Apple Inc. is being named the most admired company from years 200 8 – 2011 and was branded as the most valuable public limited company by Fortune magazine (Fisher 65-67, Colvin, 76). Apple’s Online Marketing Strategies and Experiences Apple Inc.’s brand strategy includes the usage of the Apple brand in competing with markets. In the personal computing industry, Apple’s Macintosh product line with its related operating systems and software compete against prominent brands such as IBM, Dell and Sony Vio, while the iPod is the company’s contender in the consumer electronics sector with the iTunes Music Store to cater to users’ need for music download and enjoyment.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the year 2007, Apple penetrated the smart phone market with the introduction of the iPhone and more recently the tablet industry with the iPad computing device. Apple has also continuously expanded through the AppsStore of iPhones and iPads covering scopes related to magazines, books, games and applications publishing. The company is also competing with Google in the advertising industry with its Apps business and iAd network (Apple’s Brand Strategy, n. p.). Apple Inc.’s product strategy for the past years has always involved the creation of innovative products and services which complement its digital hub strategy (Former Wachovia, n.p.). In the method provided, Apple’s Macintosh products serve as digital hubs for other electronic devices such as the iPod, iPad, personal digital assistants, mobile devices, digital cameras, and video cameras to name a few (Internet Marketing – How, When, Where, n.p.). The main focus of Apple Inc.’s product strat egy is the customers’ experiences with Apple products. The company’s main competency and advantage among other companies in the industry is its ability to deliver outstanding experience to its customers through excellent user interfaces. Apple based its product strategy on the said competence they posses through its products such as iTunes, iPhone, and the Apple Apps store. Apple focuses on the emotions and feelings of its past, present and future customers in marketing the brand. Its brand personality is all about the lifestyle it may provide to its prospects. Apple’s brand personality revolves around the notion of being imaginative, free and liberated, innovative, passionate, as well as the having passion, hope, dreams and aspirations (World’s Most Admired Companies, n.p.). The brand’s general theme is about people attaining power through technology. â€Å"The Apple brand personality is also about simplicity and the removal of complexity from pe ople’s lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers† (marketingminds.com). Apple’s primary marketing strategy is not about selling products but the provision of exclusivity among its customers. There is a sense of community among Apple users who remain to be loyal to the brand. The equity of the brand, as well as customer franchise exemplified by the company is very strong. Its strong customer based has been essential to the company’s success over the past decades especially during the economic crisis of the 90s, and it has also helped the company maintain its premium pricing compared to its competitors. Apple’s pricing strategy has enabled it to survive against the low prices brought about by other IT competitors. The personal computer industry has a small market, thus vendors tend to wage price wars in order to compete and survive in the business. Most notably, the supply chain and manufacturing economies of Dell has proved to be an obstacle to PC vendors with weaker brand equity. On the other hand, Apple has further improved and advanced its manufacturing economies and supply chain management together with logistics and operations so that it can compete with those of Dell (Apple’s Brand Strategy, n. p.). Apple has managed to attain similar product costs with Dell but the former’s products are more premium in pricing because of additional cost advantage where the company has its own operating system thus there is no agreement to pay for licences to another company for Apple’s case. The Apple brand is centralized on its promise of providing the best customer experience and satisfaction through its products and technology. In order to have more control over the brand’s image together with its product distribution and services, Apple has opened its own Apple Stores in strategic locations such as in high end malls and q uality shopping venues to cater to the needs of its customers. â€Å"Apple provides Apple Mac-expert retail floor staff to selected resellers’ stores (such as Australian department store David Jones); it has entered into strategic alliances with other companies to co-brand or distribute Apple’s products and services (for example, HP who was selling a co-branded form of iPod and pre-loading iTunes onto consumer PCs and laptops though in retrospect this may now just have been a stepping-stone). Apple has also increased the accessibility of iPods through various resellers that do not currently carry Apple Macintosh systems (such as Harvey Norman), and has increased the reach of its online stores† (Apple’s Brand Strategy, n. p.). The main purpose of opening Apple stores is for prospective customers to appreciate the values of Apple’s brand. Customers are invited into a stimulating and carefree environment where they are to discover the latest innovatio ns of Apple, be assisted in their queries about the company and products and be able to experience firsthand the goods and services Apple has to offer. The main purpose of the store is to provide a preview to prospects of the exclusive community one will experience in getting an apple product. The marketing strategies of Apple Inc. have been fairly unique because in the past decades of its existence it has impressively captured loyal customers who patronized the brand even with its premium pricing. The company’s advertising campaigns have been very popular because they reflected the company’s way of marketing products. Significant ad campaigns of Apple Inc. include their 1984 Super Bowl Commercial, Think Different campaign in the 1990s and the iPod people campaign in the 2000s (World’s Most Admired Companies, n. p.). During the 1980s to the early 1990s, Apple has adopted traditional means of advertising by buying print ad space in magazines, as well as conductin g TV commercials to further expose the brand. In 1984, Apple Inc., then Apple Computer Inc., first introduced Macintosh through a TV commercial which aired nationally on January 22, 1984 during a Super Bowl break. This begun the series of Apple’s advertising campaigns with the use of TV commercials and print advertisements. On June 10, 2002, the company launched the Switch advertising campaign where real people who have switched from using Windows Microsoft to Mac were featured in the advertisement campaign. The campaign was carried out through television commercials and print advertisements but users who observed and witness the materials were directed to a website where the invalid information about the Mac platform was disproved. Though the campaign was not successful, it was replaced by the â€Å"Get a Mac† campaign, â€Å"Switch† was the first major attempt of Apple to use the internet in marketing their campaigns. After that, the campaigns were followed by the usage of both traditional methods, such as TV commercials and print advertising and modern strategies such as e-marketing in promoting the apple brand. Research Methodology The researcher has adopted the explanatory method of research in conducting the study. An explanatory study’s principal objective is to know and understand the trait and mechanisms of relationship and association between variables. It is mainly concerned in seeking and providing an explanation. Explanatory research characteristically seeks to recognize and clarify causal associations which are substantively significant and meaningful. In this sort of study, secondary existing data has been observed and analyzed. Hypotheses have been developed which are examined and experienced in the light of the existing literature and after that observed whether the data composed and collected can either be called on to support or disprove those hypotheses. This sort of approach seeks descriptive and explanatory typ e research by means of case studies and observational data. This type or research can have many goals; first, it is the development of a mental picture of the topic which is under observation. Second is to determine the research feasibility. Third is to refine the research ideas by formulating different questions. Fourth is that the initial ideas can be built up. In a nut shell, there are so many advantages of explanatory research. This kind of method will cover most of the aspects and perspectives concerned with data gathering, collection and analysis. Using the explanatory method, an analysis of Apple Inc.’s e-marketing strategy will be discussed. In order to further understand the strategies of e-marketing and how Apple Inc. utilizes the internet in strengthening its brand by creating product awareness and conducting promotional activities, literature available from the internet with reliable source was the priority in gathering facts to further strengthen and enhance the arguments of this paper. Data collected from the internet are those write ups regarding online advertisements, e-marketing, its strategies, its business modules and marketing methods associated with the internet. Relevant literature, such as Apple Inc.’s company background and history were also reviewed for this paper, as well as write ups from different sources about the company’s marketing strategies over the past decades of its existence and how it keeps up with the advancement of technology in the information age. Journal articles found online, as well as online newspaper clippings were also taken into consideration to further attain a non-bias analysis of Apple’s marketing strategies with the use of the internet. In analysing data, a brief background of e-marketing was reviewed to have comprehensive information with regards to the strategy. Different types of e-marketing such as Pay Per Click/ Impression (PPC/ I), Search Engine Optimization (SEO) and Social Media Marketing (SMM) were identified to determine Apple Inc.’s usage of the strategies. Business models associated with e-marketing were also put into account so as to check whether the strategies of the chosen company overlap with such business models. E-Marketing The broad scope of e-marketing will further be discussed in this section where the types of the internet marketing, business models and approaches will be discussed to give us a background on the topic. E-marketing is divided into 3 types namely Pay Per Click/ Impression (PPC/I), Search Engine Optimization (SEO) and Social Media Marketing (SMM). In the PPC/I pre-decided websites are used to generate leads for the companies who are using online advertisements to create brand awareness and visibility, as well as product introduction and promotions. Another type of e-marketing is the SEO which improves the visibility of the websites in search engines via search results and lastly SMM where it provides a venue for ve ndors and customers to interact via a social networking site such as Facebook, Twitter, Tumber and others. E-marketing’s diversity of scope has lead to its association with several other business models, such as e-commerce where goods and services are sold directly to customers. Examples of e-commerce sites are Amazon, Ebay and Apple Store. In e-commerce customers can pay the vendor via online banking, credit cards or PayPal accounts. Second, lead-based websites where organizations acquire sales leads from websites. In Affiliate marketing, goods and services are sold by other resellers and the profits are shared. The vendor may supply marketing support to the reseller such as the provision of marketing materials though such model can be closely associated with e-commerce. Lastly, in local internet marketing, small local companies utilize SMM to develop a relationship which may be advantageous in real world encounters. Business models and approaches of e-marketing are one-to-o ne approaches, appeals to specific interests, niche marketing and geo-targeting. In a one-to-one approach, advertisers and marketers based the scope of their advertisements on the search engine keywords entered by the internet users while in appeal to specific interests, users who have a specific behavior or interests are being targeted by marketers. Markets are typically segmented according to age group, gender, geography to name a few factors. In the niche marketing, the target audience is specified. Lastly, the geo-targeting approach deals with determining the location of the internet user who visits a given website. Contents are delivered to the internet user basing from his location. Findings and Analysis At the turn of the 21st century Apple Inc. has been utilizing the internet in endorsing and strengthening its brand, as well as promoting its products and services to the internet users around the globe. The prominence of e-marketing among marketers of small-medium enterprises or even large corporations such as Apple Inc. can be associated with its advantages of being inexpensive with regards to the level of exposures it may cover and reach target audience. Through e-marketing, vendors can be able to reach a wide range of audience in a small amount of time as compared to that of traditional marketing where many factors are needed to be considered before execution because traditional means may involve a huge amount of money. Another advantage of e-marketing is that exposures can be measured easily and cheaper compared to traditional means because in e-marketing ad servers which trace, measure and tests information posted on the internet. Apple Inc. uses all types of e-marketing in its ad campaigns and exposures. It seems to be a standard for the company to PPC/I in measuring the number of users who clicked or visited their websites. During the â€Å"Switch† campaign in 2002, Apple directed prospects to a website with valid information in order for them to test the efficiency of the campaign they used PPC/I. In order to improve the visibility of Apple, SEO is used as a process via search results. Although this method is free, the popularity or the search ability of a brand or company may depend on the browser giants such as Internet Explorer, Google Chrome, Mozilla Firefox and Safari. This method can be manipulated with certain agreements with the vendors. The development of Safari has placed Apple at an advantageous position for they are their own vendor. SMM has been the most popular e-marketing type in the World Wide Web. Registration via Facebook, Twitter and Tumbler are free and the spread of information can be delivered in split seconds. Apple Inc. has also used this strategy most often with the creation of their very own fan pages via the said social networking sites. It has enabled the internet users to gain access to the latest updates of the company and its products, as well as promotions and sales. E-marketing has b rought about aggressive purchasing behavior among Apple customers that the business model of e-commerce gave rise to Apple’s online store where customers can buy products online and have goods and services delivered to their desired addresses. Though lead based websites are not usually utilized by the company, Apple tends to use affiliate marketing and local internet marketing in order to have other resellers sell the company’s products. Approaches of Apple’s e-marketing strategy may be in line with the appeal to specific interests and niche marketing methods. Upon observations, the company’s advertisements since 1984 have appealed to the creative people with the revolutionary software offered by the company to cater to the artistic needs of its target market. Apple has also developed a niche marketing approach in the usage of the internet where the segregation of product software such as for musical lovers, professional photographers and the like have en abled the company to focus on specific types of markets. Apple has adopted specific methods in the enhancement of its marketing strategies but its still continues to prioritize traditional options in promoting events such as the Mac World Expo and Apple Expo. Conclusion and Recommendation The emergence of the information age has led to the significance of the internet as a viable tool in information dissemination. Advertisers and marketers alike have taken advantage of the World Wide Web in reaching out to their target audience in creating brand awareness and recall, as well as using the internet as an avenue in promoting products and services. In the light of the 21st century, Apple Inc. has been prominent with regards to their marketing strategy and advertising creativity. Such methods define the company’s marketing platforms in terms of their products and services’ direction. Their advertisements have captured their target markets, thus creating a loyal customer bas e which patronizes the brand. Such achievements attained by the company enabled them to survive especially with the aggressive marketing tactics of IT companies in capturing market shares through price wars. Apple Inc.’s customers salvaged the company from folding and closing down during the hard economic times of the 90s where its competitor, Dell, had personal computers at a cheaper price with good manufacturing economies and impressive supply management. Apple Inc. focused its marketing strategies on honing the Apple brand to be customer centered, thus the experience of the customers with regards to Apple products is the primary source of the company’s marketers in positioning the brand. In 1984, Apple first released its ad campaign introducing the Macintosh product line. The company spent thousands of dollars to produce a 60 second television commercial and also bought print ads in newspapers in order to create brand awareness. The advertisement at the Super Bowl g ave a strong impression of Apple among viewers, and over the years, the company has utilized such strategies as the production and airing of television commercials and the placement of ad materials in magazine pages to further promote the Apple brand. In 2002, Apple has used the internet in its marketing campaign where users were directed to a website by Apple’s TV commercials and print advertisements. In its latest campaign, Apple has shown progress in its e-marketing strategies by utilizing the internet more. In the company’s â€Å"Get a Mac† campaign, social networking sites were used to spread the commercial campaign, even on YouTube, a series of videos from the campaign is being shown. The popularity of the internet has resulted into a series of gimmicks among marketers with the use of the internet. Since e-marketing has proven itself to be effective in capturing target markets, efficient for with a lesser time needed to prepare compared to traditional meth ods and it is inexpensive, marketers can do more creative campaigns through the internet. Apple alone has utilized the internet in promoting its campaign. The company has ventured out to e-commerce with the creation of the Apple store where customers can purchase online without the hassle of traffic or falling in line. Works Cited â€Å"Apple’s Brand Strategy†. Marketingminds.com. Marketing Minds., 2011. Web. â€Å"Apple, Google tops in loyalty survey†. Macnn.com.  MacNN., 11 July 2006 July 11, 2006. Web. â€Å"Apple Retail Store-Store List†. Apple.com. n.d. Web. â€Å"Apple Store†. Apple.com. Apple Inc., n.d. Web. Charlesworth, Alan. Internet marketing: a practical approach. Burlington: Butterworth-Heinemann, 2009. Print. Colvin, Geoff. â€Å"The World’s Most Admired Companies 2009†. Fortune  159. 5 (2009): 76. Print. Fisher, Anne. â€Å"America’s Most Admired Companies†. Fortune  157.5 (2008): 65–67. Prin t. â€Å"Former Wachovia Direct Marketing Executives Launch Full Service Online Marketing and Web Design Company†. Prweb.com. PR Web., 21 March 2011. Web. Gupta, Poornima.  Ã¢â‚¬Å"Apple briefly passes Exxon as largest U.S. company†. Reuters., 9 August 2011. Web. â€Å"Internet Marketing – How, When, Where?†. Daily Mirror., n.d. Web. Markoff, John.  Ã¢â‚¬Å"New Mobile Phone Signals Apple’s Ambition†. The New York Times., 9 January 2007. Web. Sinisalo, Jaakko et al. â€Å"Mobile customer relationship management: underlying issues and challenges†.  Business Process Management Journal  13.6 (2007): 772. Print. US SEC. â€Å"Form 8-K SEC Filing†. United States Security and Exchange Commission. 10 January 2007. Print. â€Å"World’s Most Admired Companies†. Fortune., March 2010. Web. This research paper on Marketing the Apple Brand: E-Marketing was written and submitted by user Josephine Phelps to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Compare and contrast the similarities and differences betwee essays

Compare and contrast the similarities and differences betwee essays The Northern Colony is consisted of Massachusetts, Rhode Island, New Hampshire and Connecticut. The people who lived in Massachusettss colony were Native Americans and Puritans just like in New Hampshire. The people who lived in the Rhode Island colony were Native Americans, aristocratic families and African American Slaves. The people from Connecticut colony were Native Americans, white Europeans, Dutch and Swedish settlers. The latter 1600s had cultural diversity but there was more in the early 1700s. In the late 1600s the Northern Colony region was trying to be more independent. Since they had so many different races and cultures they were able to get different point of views on situations helping them become more independent from England. But in the late 1600s Charles all became King. He took an aggressive hand in the management of the colonies affecting their independence. For example the King had control over who gets a charter and whom he can take one away from. In 1686 the Dominion of the New England made Navigational Laws. The fact that England was trying to control the Northern Colonies caused the Glorious Revolution. Which caused the Dominion of New England to crash down. Which led to the colonist to be more independent. Since the colonist were trying to become more independent many different cultures developed causing people to live different lifestyles. This caused the Salem Witch trials. Also since people thought they were freer in the Northern Colonies Church was not that important anymore. In the early 1700s the Northern Colony there was a mingling of races. Even though there was mostly English people but they were mottled with numerous foreign groups. They had Germans, Scottish and Irish and many more. Also during this time there was a lot more mixes of races like Scot-Irish. There was also multicolored colonial population consisted of other European groups. Like French Hug ...

Specific Heat Worked Example Problem

Specific Heat Worked Example Problem This worked example problem demonstrates how to calculate the specific heat of a substance when given the amount of energy used to change the substances temperature. Specific Heat Equation and Definition First, lets review what specific heat is and what equation you use to find it. Specific heat is defined as the amount of heat per unit mass needed to increase the temperature by one degree Celsius (or by 1 Kelvin). Usually, the lowercase letter c is used to denote specific heat. The equation is written: Q mcΔT (remember by thinking em-cat) where Q is the heat that is added, c is specific heat, m is mass and ΔT is the change in temperature. The usual units used for quantities in this equation are degrees Celsius for temperature (sometimes Kelvin), grams for mass, and specific heat reported in calorie/gram  °C, joule/gram  °C, or joule/gram K. You can also think of specific heat as heat capacity per mass basis of a material. When working a problem, youll either be given the specific heat values and asked to find one of the other values or else asked to find specific heat. There are published tables of molar specific heats of many materials. Note the specific heat equation does not apply for phase changes. This is because the temperature does not change. Specific Heat Problem It takes 487.5 J to heat 25 grams of copper from 25  °C to 75  °C. What is the specific heat in Joules/g ·Ã‚ °C?Solution:Use the formulaq mcΔTwhereq heat energym massc specific heatΔT change in temperaturePutting the numbers into the equation yields: 487.5 J (25 g)c(75  °C - 25  °C)487.5 J (25 g)c(50  °C)Solve for c:c 487.5 J/(25g)(50  °C)c 0.39 J/g ·Ã‚ °CAnswer:The specific heat of copper is 0.39 J/g ·Ã‚ °C.

Accreditation Audit Research Paper Example | Topics and Well Written Essays - 1250 words

Accreditation Audit - Research Paper Example One of the most focused priority communication area of the joint commission standards that needs to be addressed immediately is â€Å"patient safety†. It is a priority because using the survey information it is found that â€Å"patient safety† is one of the priority focus process. It is necessary to review the organization’s patient safety norms from time to time to review the audit compliance standards related to patient safety. Some of the publicly available data which has called for the priority focus area are med par for hospitals and Nursing home compare reports. While all the areas in the hospital accreditation program are important like the assessment and care/ services, quality improvement expertise/Activities, communication, infection control and patient safety. The most important priority focus area which calls for an immediate accreditation audit is â€Å"patient safety† initiative. Therefore an accreditation audit is especially needed for the h ospital accreditation program and the priority focus area is patient safety. 1. Develop a corrective action plan that would ensure compliance with the Joint Commission standards for the identified area. The priority focus identified area is patient safety. Accreditation audit is done to measure the quality and practices followed by a company to achieve its result. The national patient safety goal is a corrective action plan that ensures compliance with the joint commission standards. It is important to conduct an accreditation audit on patient safety because the prime motive of hospitals and health care organizations is patient safety. The National Patient Safety Goals (NPSG), University of Michigan Hospitals and Health Centers (UMHHC) are some of the integrated programs focused on patient safety initiatives. This should be in compliance with the joint commission standards for patient safety. â€Å"The purpose of the National Patient Safety Goals is to improve patient safety. The goals focus on problems in health care safety and how to solve them† (Hospital National Patient Safety Goals, 2011). The national patient safety goals motive is to improve patient safety. The main pu rpose of the National patient safety is to focus on patient safety and find ways to resolve their problems. Efficient patient safety implies identification of all the risks that affect the safety of the patients. Efficient patient safety is a systematic process which involves examining of different activities that is needed to ensure the safety of patients. The patient safety program is to reduce medical hazards and errors so that patient safety can be increased. The accreditation audit for patient safety needs careful planning and analysis such as reviewing and modifying the organizational processes so that there is compliance with the joint commission standards on national patient safety initiative. Patient safety reports should be prepared bi weekly and monthly to ensure proper review of the existing patient safety initiatives and the required improvement needed in patient safety. It is necessary to effectively communicate with the hospital staff on proper compliance with the acc reditation auditing standards on patient safety so that they are fully versant with accreditation audit standards. It is also necessary to communicate effectively the patient safety standards to the patients, the family members of the

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Family studies on TV show-breaking bad - Research Paper Example It is the nucleus of civilization and the simplest social unit within the society that is established through marriage between the two couples (Dallos & Draper, 2010). According to Aristotle, the family is the first community, the first society and the simplest form of government that has the power to determine the destiny of its people in the face of challenges and opportunities. Bad breaking, an American TV series explores the elements of a family and the devotion that parents make to their families to enable them live a better life in their presence and absence. The thought of an early death before the financial stability of his family is assured convinces him to begin producing methamphetamine, an illegal drug to maintain the status of his family. As a man, he feels obligated to care for his family and use any means available to secure their present and future, even if the spouse leaves him due to his actions. In this paper, the elements of family as the basic unit of the society will be analyzed in line with the movie bad breaking to demonstrate the principles and elements of a family system. The development of a family is covered under the family development theory that discuss the process of family development and the systematic changes that families experiences as they move up the development hierarchy. The family cycle theory was conceived by Reuben Hill and Evelyn Duvall in the 19th century to describe the stages of development that a family undergoes till death. Based on the two social researchers, family development underwent stages that began from the early marriages, couples with young children, children beginning independent lives out of home and the empty nest of retirement and death (Dallos & Draper, 2010). Based on this approach, the family development can be studied from three levels of development which include the individual-psychological stage, the interactional-associational and the societal-institutional models

Early Years Education and Children With Disabilities

Early Years Education and Children With Disabilities Partnership and Participation e.g. Sure Start or Direct payment Introduction The Local Government Act of 2000 requires all local authorities to consult with all other appropriate bodies when they are considering strategies for education and care in the community. This attitude to service provision is termed partnership. The Local Authority may call on representatives from service providers, businesses, the voluntary sector, and community groups, as they see fit in order to provide a joined-up approach to care in the community. This approach applies to health services, community and social care services, job centres and education. Such local strategic partnership should also involve, and take on board the views of, people in the community. Partnerships that are formed in areas where social deprivation, social exclusion and health inequalities exist will need to find ways of addressing such problems within that community.[1] Participation refers to the part played by individuals in a community in decision making within local partnerships. Numbers of Government departments, voluntary sector organisations, and community groups are in agreement that children and young people should have more involvement in decision making, in this way they participate in the plans for their future. It is envisaged that such participation will lead to change that benefits young people and the wider community.[2] The Children and Young People’s Participation Project (CHYPP) believes that involving young people in the decision process will only be achieved through effective partnership working.[3] Partnership, as already outlined, and incorporated in the Sure Start initiative means that the information on a child and its family will be shared with other professionals. The Children’s Trust Phase 1 report found that some professionals were concerned about information sharing because of data security. Parents, howev er, were in favour of greater co-operation between agencies and of information sharing providing the security of data was protected. This paper will assess Government discourses of partnership and participation by looking at the inclusion of children with disabilities in the early years sector and whether this is best achieved through initiatives such as Surestart or through Direct Payments. The early years of a child’s life are the most important in terms of their general well being, their emotional and social development, and their physical, intellectual and emotional growth. A very high proportion of what children learn takes place in the first five to seven years of life. Children, whether or not they have disabilities, develop at different rates. What happens in the home is extremely important to development in early childhood. There is also a growing perception that this is a time when children are most open to high quality care and learning experiences. In light of this Government have developed policy for the early years that aims to provide a full and comprehensive range of services for the very young. In line with its initiatives on social inclusion the Government also encourages a more integrated approach to services for children with disabilities or other special needs. In 1999 Early Years Development and Childcare Partnerships were set up in each local authority to promote the expansion of early years education. Delivery of services was to be co-ordinated through Sure Start, local authorities and voluntary organisations. The Government introduced Sure Start Children’s centres in the most deprived areas. These were designed to combine nursery provision, employment information and family support on one site. The Sure Start Children’s Centre programme is based on the concept that providing integrated education, care, family support and health services are key factors in determining good outcomes for children and their parents. The concept itself is not a new one. Sure Start Children’s Centres are about building on existing good practice, rather than starting afresh.[4] At Sure Start Centres under the new regulations parents will be able to access all the information they need and will be able to participate in the decisions that affect them and their children. However, the plan to introduce multi-agency working throughout childhood and to document young people’s progress from early years on into the workforce suggests increasing government control of people’s lives. The document Every Child Matters pledges an overhaul of the early years sector and more and better provision.[5] These policies were introduced in an attempt to encourage greater participation and combat social exclusion, however it is Billington’s (2000) contention that current practice tends to pathologise rather than celebrate and incorporate difference. Power relations that are reproduced in the everyday processes of social interaction which are generated by governments and institutions need to be resisted as they tend to support the pathologising of difference. In November 2005 the first piece of legislation relating to early years provision the Childcare Bill was introduced in Parliament. Under this Bill parent’s expectation of high quality childcare and children’s services for the under fives will become enshrined in law. The Bill aims to achieve greater user participation and give the parents of children with disabilities more say in the provision of care. Nutbrown (2004) suggests that the multitude of early years policy developments in the UK in recent years have had an impact on the effective inclusion of children with disabilities or other special educational needs into pre-school settings. Under the 1970 Chronically Sick and Disabled Persons Act social services have a duty to find out who are the people with disabilities, how many there are in their area and what help it can give people. It also has a duty to publish details of its services and to inform clients of their rights in relation to such services.[6] The 1995 DDA covers everyone with a mental or physical disability. The needs of disabled children are also covered by legislation relating to special educational needs (sen) as identified in the 1996 Education Act. All LEAs and educational settings have duties under this act. SEN duties are integrated with the duties defined in the DDA which focuses on the removal of barriers, increased access and prevention of discrimination. The 1996 Education Act specifies that all those professionals involved with the needs of a child are required to provide advice to LEAs so that they can make decisions about a child’s educational needs and placement. The Act states that Disabled children should not be treated less favourably than other children. Adjustments should be made to accommodate disabled children in the setting Increase access to the physical environment The curriculum must be accessible to disabled children Integrated partnership working to ensure continuity for disabled children Regular review of policies and practice to anticipate and address barriers for disabled children. Despite such legislation not all childcare centres are equipped to deal with the needs of children with disabilities and numbers of them do not have sufficient funding for a designated SENCO to address the needs of such children. Government claim that the new Childcare Bill means that parents will be able to choose the services that best suit their needs. They will be able to access services provided through Surestart Centres even though they may not live an area covered by Surestart. Under the terms of the Bill all Local Authorities must: improve the well-being of young children and reduce inequalities in relation to Being healthy physical and mental health and emotional well-being Staying safe protection from harm and neglect Enjoying and achieving education, training and recreation Making a positive contribution to society support for the vulnerable and positive outlooks Social and economic well-being parents in employment Integrated early childhood services must include Early years provision (integrated childcare and early education) Social services Relevant health services e.g. health visitors, ante-natal, post-natal care Services provided by Jobcentre Plus to assist parents to obtain work Information services (under the revised duty in clause 12) (Every Child Matters: Childcare Bill 2005:2). The Bill promises to put early childhood education at the centre of Local Authority Activity. Targeted Surestart funding will be used so that child centres can be sustained for the long term. Thus giving more resources to local communities to tailor these services to meet the needs of local people. The Bill states that Local Authorities will need to have specific regard for the childcare element of Working Tax Credit and for childcare that is suitable for disabled children (Childcare Bill, 2005:4). The Authority will need to review the childcare needs of everyone in their area while paying particular attention to the needs of those families who may have a child with disabilities. The Government is determined, through its introduction of Childcare Trusts, to encourage greater participation of families and young people in the decision making process. Under the Health and Social Care Act 2001, following assessment parents of children with disabilities are entitled to direct payments in lieu of social services in an attempt to give them greater choice and flexibility in the care of their children. In 2003 parents of children with special needs were issued with a guidance booklet on how to get the best value in care and services and how to interview and employ carers themselves. Families with disabled children would also be entitled to a key worker so that they have one point of contact for information regarding their entitlement and choice of care. Government guidelines recommend that the best way of using Direct Payments should be decided by Local Authority Partnership schemes and participating users who would then draw up a plan that best suited their local needs. The Guidelines also recommend that Authorities produce promotional material with respect to the benefits of using Direct Payments. Parents who have children with disabi lities and who use direct payments to access services are still entitled to regular assessments of their situation by the Local Authority. Conclusion Recent policy making encourages partnership between organisations and greater participation of service users in decision making. At the same time such policies might be viewed by some social workers as just another form of social control where Government and other agencies seek control over people’s lives from the cradle to the grave. Although Government are providing more childcare and more inclusive measures for those families who may have children with disabilities, and this is to be applauded, other aspects of this policy making may result in the exclusion of those who most need help. While the Government maintains (Direct Payments Guidelines 2003) that people will have a choice whether to receive Direct payments or to access care through social services, at the same time it is incumbent on Local Authorities to increase the number of people in receipt of Direct Payment and this will be monitored by the Government. It is arguably the case that Direct Payments are just another move in the process of dismantling welfare provision in this country. Monitory Local Authorities in this way is usually a result of budgetary concerns and so it seems fair to postulate the Government are cutting costs under the banner of providing greater choice. References http://www.surestart.gov.uk/surestartservices/settings/surestartchildrenscentres/ http://66.102.9.104/search?q=cache:PV4FziMsekYJ:www.rcu.gov.uk/articles/news/everychildmatters.pdf+every+child+mattershl=en http://www.after16.org.uk/pages/law5.html http://www.odpm.gov.uk/index.asp?id=1133744 http://www.participationworks.org.uk/Categories/Findoutabouttheimpactofparticipation/tabid/76/Default.aspx Billington, T. 2000 Separating, Losing and Excluding Children: Narratives of Difference New York, Routledge. Nutbrown, C. 2004 ed. Research Studies in Early Childhood Education London, Trentham Books 1 [1] http://www.odpm.gov.uk/index.asp?id=1133744 [2] http://www.participationworks.org.uk/Categories/Findoutabouttheimpactofparticipation/tabid/76/Default.aspx [3] http://www.participationworks.org.uk/AboutParticipationWorks/tabid/58/Default.aspx [4] http://www.surestart.gov.uk/surestartservices/settings/surestartchildrenscentres/ [5] http://66.102.9.104/search?q=cache:PV4FziMsekYJ:www.rcu.gov.uk/articles/news/everychildmatters.pdf+every+child+mattershl=en [6] http://www.after16.org.uk/pages/law5.html

Determining the Concentration of Calcium Carbonate in an Unknown Substance through the Methods of Titration Aim Essay

Determine the concentration of the unknown ethanoic acid solution by titrating with a known concentration of sodium hydroxide Equipment and Materials * Unknown ethanoic acid * 50cm3 burette * 250cm3 Erlenmeyer flask * 100cm3 beaker (for CH3COOH) * 200cm3 beaker (for NaOH) * 100cm3 beaker (for waste) * Standardized sodium hydroxide solution * Burette clamp * Retort stand * Phenolphthalein indicator * 50cm3 graduated cylinder * Distilled water (to rinse the flask) Procedure: To begin with, obtain approximately 200 cm3 of sodium hydroxide solution. Then, set up the retort stand and burette clamp as indicated in the diagram below. Using two 10 cm3 aliquots of the NaOH solution, rinse the burette twice. Next, fill to above the 0.00cm3 mark and drain down to below the 0.00cm3 mark in order to remove any air bubbles. After that, transfer 50 cm3 of the unknown acid into the 250cm3 flask. Into the same flask, place 2 drops of the phenolphthalein indicator. Finally, add sodium hydroxide from the burette until you reach the endpoint. Procedural Notes To accommodate for the sodium hydroxide that splashes to the sides of the flask, distilled water was used. Using the distilled water on the sides of the flask was rinsed down to bring the sodium hydroxide to the rest of the solution in the flask. Also, when dropping a half-drop into the flask, the following procedure was used: First, a half-drop was made at the tip of the burette. Then, using the flask, the half-drop was collected to the flask’s side. Finally, using the distilled water, the half-drop was rinsed down to the rest of the solution. To make it easier to recognize the endpoint of the reaction, a white paper was put under the flask. This way, it was easier to see when the solution changed color. Observation (Data Collection): Quantitative Data Measurements Recorded During the Experiment Trial 1 2 3* 4* Initial Burette Reading (ml?0.02ml) 0.20 0.42 0.10 0.23 Final Burette Reading (ml?0.02ml) 45.70 45.93 45.39 45.30 Volume of Ethanoic Acid Used (ml?0.04ml) 50.00 50.00 50.00 50.00 *To increase the results, trial 3 and 4 was taken from another group to get more data, thereby increasing the accuracy of the data. Qualitative Data Descriptions of the Substances Used and Produced Sodium Hydroxide Clear solution, low viscosity, slippery Ethanoic acid Clear solution, acidic, Phenolphthalein indicator Clear solution, comes in bottle, add as drops Solution Produced (NaCH3COO(aq) + H2O) Clear/pink throughout, trail 4 was the most successful as it was closest to clear than all other trails. Volume of trial 1 was greatest as a lot of water was used in order to wash down the sodium hydroxide stuck to the side of the flask. Data Analysis The neutralization reaction between sodium hydroxide and ethanoic acid is Sodium Hydroxide + Ethanoic acid –> Sodium Ehthanoate + Water Therefore, the molar ratio is 1 mole of sodium hydroxide to 1 mole of ethanoic acid. Sodium hydroxide is known to have a concentration of 1.003 mol dm-3à ¯Ã‚ ¿Ã‚ ½0.004 mol dm-3. Consequently, the following represents the calculations to determine the concentration of ethanoic acid in trial 1: Using similar calculations, the concentration of ethanoic acid for trials 2,3, and 4 were calculated as well. The following table represents the results. Results for the calculations of the concentration of ethanoic acid used in each trial Trial Concentration of CH3COOH / mol dm-3 CH3COOH Uncertainties / % 1 0.913 1.3 2 0.913 1.3 3 0.909 1.3 4 0.904 1.3 Average 0.910 1.3 Conclusion: In conclusion, the result of this lab indicates that the concentration of CH3COOH is 0.910 mol dm-3. Using this value, and the actual value of ethnoic acid, 0.9190 mol dm-3 à ¯Ã‚ ¿Ã‚ ½0.0004 mol dm-3, percent error was calculated as follows: With this, we see that the percent of uncertainties is greater than the percent error. The percent of uncertainties represents the random errors, in which the measured value can either be bigger or smaller than the accepted value, due to an imprecise measurement. To improve these random errors, it is necessary to use more precise equipment and/or repeat measurements. One example of this would be to use a pipette instead of a graduated cylinder, especially because ?0.4 cm3 is a relatively large uncertainty. Consequently, the use of such equipment led to the percent of uncertainties being greater than the percent error. This means that the random errors cover for the errors in this lab. However, there are a couple potential systematic errors that should be appointed in this lab. The biggest one would be that it is hard to get to the endpoint, where the solution is barely pink. In all trials, the solution became clear pink. However, it was only in trial 4 that the solution was truly ambiguous to whether it was slightly pink. The difficulty of getting to this ambiguous clear pink is definitely a systematic error as it always leads to a larger volume of sodium hydroxide used to react. One way to improve this may be to perform the lab in a longer time span. When I performed the lab, I felt pressured to get a sufficient amount of trials done within the class period. By stretching the time span of the lab, it may be possible to take more time and get better quality results. A more realistic improvement may be to record measurements more frequently when approaching the endpoint. This would give us two measurements that the endpoint lies within, helping us estimate where the endpoint actually is. However, improving this error would lead to a smaller volume of sodium hydroxide, a smaller value for the concentration of ethanoic acid, which would make the observed value further from the true value. Another systematic error in this lab is the sodium hydroxide splashing to the sides of the flask. Although using water to rinse the sodium hydroxide down was aimed to cover this, another way to improve this may be to use equipment with a wider mouth, such as a beaker, instead of a flask. Once again, improving this error would lead to a greater percent error for the same reasons as the difficulty of getting an ambiguous pink color. Next, although it most likely did not affect the results in this lab, there is a question to whether rinsing the burette two times is sufficient. To improve this, it may be suggested that rinsing the burette 4 times is more sensible, even though it is time consuming. A final systematic error comes when transferring the ethanoic acid from the graduated cylinder. When this happens, some of the ethanoic acid may be retained in the graduated cylinder. This is a systematic error as this always leads to a smaller volume of ethanoic acid than measured. To improve this error, one may pour a tiny bit more than 50 ml of ethanoic acid, and measure that as 50 ml of ethanoic acid. Improving this error leads to a larger volume of ethanoic acid, a lower concentration of ethanoic acid, and once again, an increase in percent error. All in all, it is very interesting how knowing the amount of one substance can help determine the amount of another substance, although it is a topic that appears frequently in chemistry. In this case, knowing the number of moles of sodium hydroxide enabled us to know the concentration of the ethanoic acid. Furthermore, this lab helps one enhance their knowledge on the difficulty of setting up a lab. By reviewing and understanding the errors to a lab, one can relate the improvements to future labs. In a nutshell, this lab exemplified the process of titration, and how useful it can be.